SDCC attendees were fully immersed into the afterlife world of The Good Place, and it was forking amazing! I creative directed the overall narrative and video/audio elements for the experience, working with both the internal team at NBC as well as their agency partner Oaken Anchor (OA Experiential).

As someone who truly loves the show, this was a huge thrill to give other fans an unforgettable experience. We re-created Eleanor Shellstrop’s welcome video from the series, except this time Michael (Ted Danson) was welcoming the people of Comic-Con. I will never forget the experience of working with Ted Danson on how to properly say, “Pokémon Go Snorlax.” We also produced a large amount of in-line content for people to watch during the long cue. There was a sequence of segments featuring fan-favorite Janet (D’Arcy Cardon) asking the audience questions about Janet and other fun facts about the Good and Bad place.

More on the activation:

SDCC BLOG

NERDOPHILES